{"created":"2023-06-19T07:51:18.499114+00:00","id":1172,"links":{},"metadata":{"_buckets":{"deposit":"43aba651-cb59-48e5-b5d6-bc9526fdede2"},"_deposit":{"created_by":10,"id":"1172","owners":[10],"pid":{"revision_id":0,"type":"depid","value":"1172"},"status":"published"},"_oai":{"id":"oai:seisen-u.repo.nii.ac.jp:00001172","sets":["309:340"]},"author_link":["3550","3538"],"item_10002_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2016","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"23","bibliographicPageEnd":"35","bibliographicPageStart":"25","bibliographic_titles":[{"bibliographic_title":"聖泉論叢"}]}]},"item_10002_description_5":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"アメリカの著名経済誌Forbes（フォーブス）は，独自の調査で様々なカテゴリーのランキングを毎年発表している．なかでも，世界で最も価値のあるブランドランキングは，売上・利益・認知度などの多様な視点から測定され，その価値をドルに換算し明示している．2015 年の調査では， 上位はApple，Microsoft，Google と情報産業関連企業が独占していることが明らかになった. 消費者心理とブランディング効果の関係性は，消費者の購買意欲と選択肢の幅が向上したことか ら，ブランドを重要な選択基準として，自己を投影するアイテムとして活用していると考えられた．年毎の順位を時系列で注目すると，緩やかながら産業変動とブランドパワーの趨勢がうかがわれた. ","subitem_description_type":"Abstract"}]},"item_10002_identifier_registration":{"attribute_name":"ID登録","attribute_value_mlt":[{"subitem_identifier_reg_text":"10.34359/00001170","subitem_identifier_reg_type":"JaLC"}]},"item_10002_publisher_8":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"聖泉大学紀要委員会"}]},"item_10002_source_id_11":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AN10431764","subitem_source_identifier_type":"NCID"}]},"item_10002_source_id_9":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"1343-4365","subitem_source_identifier_type":"ISSN"}]},"item_10002_version_type_20":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"脇本, 忍"},{"creatorName":"ワキモト, シノブ","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"Wakimoto, Shinobu","creatorNameLang":"en"}],"nameIdentifiers":[{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2016-04-20"}],"displaytype":"detail","filename":"2015-23-03.pdf","filesize":[{"value":"1.1 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"2016-23-03","url":"https://seisen-u.repo.nii.ac.jp/record/1172/files/2015-23-03.pdf"},"version_id":"725e5658-c388-42b7-8eb4-d995c764e74b"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"ブランディング効果","subitem_subject_scheme":"Other"},{"subitem_subject":"Forbes","subitem_subject_scheme":"Other"},{"subitem_subject":"消費者心理","subitem_subject_scheme":"Other"},{"subitem_subject":"ブランドランキング","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"消費者心理とブランディング効果に関する一考察―Forbes2015 世界で最も高価値なブランド測定の結果より－","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"消費者心理とブランディング効果に関する一考察―Forbes2015 世界で最も高価値なブランド測定の結果より－"},{"subitem_title":"Consumer psychology and branding effect World's most high-value brand measurement in Forbes 2015","subitem_title_language":"en"}]},"item_type_id":"10002","owner":"10","path":["340"],"pubdate":{"attribute_name":"公開日","attribute_value":"2016-04-20"},"publish_date":"2016-04-20","publish_status":"0","recid":"1172","relation_version_is_last":true,"title":["消費者心理とブランディング効果に関する一考察―Forbes2015 世界で最も高価値なブランド測定の結果より－"],"weko_creator_id":"10","weko_shared_id":-1},"updated":"2023-06-19T08:03:54.832831+00:00"}